The German footwear brand was looking for an innovative way to communicate the launch of their new Deerupt model, based on a concept of abstract objects. Implementing our AR Ad technology, we recreated a geodesic dome where users can “enter” and view a 3D model of the product, watch video clips from the promotional video, see an animation of a human model wearing the sneakers, and modify light filters. At the end of the experience, the user is redirected to the official website.